From advertising campaigns to growth experiments and brand asset management, here’s a set of templates to streamline operations at every stage in the funnel.
Recently, we’ve added whole new categories to the Airtable template gallery, including brand new sections for creative projects, publishing, marketing, product & design, and everyday life.
We think of Airtable as a set of building blocks that you can use to create the tools you need to work the way you want. But that doesn’t mean you need to start from scratch every single time!
We develop each Airtable template with one goal in mind: to distill the collective wisdom and best practices that members of our community, including the 30,000+ organizations already using Airtable, have shared with us so we can save you a little time getting started.
With that in mind, we’ll be highlighting a few of our favorite templates from each category over the next few weeks. Let’s kick things off with one of our new categories: marketing.
Get the most out of your team’s advertising dollars when you use this advertising campaign template as a centralized dashboard for all your campaigns across all platforms. Save yourself some time and use the built-in UTM code generator to create and organize your tracking snippets as you plan.
Live events are an extension of your brand, and they offer unique opportunities to build customer engagement with your product. A well-done event will leave customers happy and with lasting positive impressions of your brand. With this event marketing template, you can plan out happy hours, dinners, seminars, and meetups, and track your VIPs’ attendance.
The best growth hackers are constantly experimenting, whether they’re A/B testing email subject line variations or new landing pages. Assume nothing, test everything, and above all, be willing to change your tactics based on the results of your experiments. This flexible growth experiment template makes it easy for your whole growth team to plan out new experiments, monitor ongoing experiments, and store results from your executed experiments.
Brand Asset Management
A brand is more than just a logo or a name: your brand represents your organization’s values, commitments, and personality, and it’s what enables your organization to stand out in a crowded marketplace. Ensure that everyone on your team has a clear shared brand vision and that your customers receive a consistent brand experience across all channels by storing your official logo marks, visual style guide, and product messaging in this brand asset management template.
Product Messaging Library
Every piece of content you create reflects on your organization’s brand, so you need to make sure that you and your team are all on the same page when it comes to product messaging. Who is your audience? What value propositions are you offering to the customer? What kind of tone do you want to have in your copy? The answers to these questions and more can be stored in this collaborative product messaging library template, meant for managing your external-facing copy and your company’s internal style guide.
You can check out the rest of the marketing templates over at the Airtable template gallery. To dig deeper into best practices in the real world, learn how the Jacksonville Jaguars use Airtable to manage their creative pipeline.
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